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Will Google become as dominant in display as it is in search?

At a recent Google event that I attended Neil Mohan, Google’s vice-president for display advertising products predicted that display ad spend will increase almost tenfold reaching $200bn over the next...

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The Changing Face of Retail : I will shop when and where I want to

Online retail has become established as a fundamental part of a consumer shopping behaviour. Consumers don’t just want to purchase online they want to be able to research, price compare, access reviews...

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Trends in Display Advertising in 2013

Another year is here and everyone is hoping it will be a good one. Here are my thoughts on what 2013 holds for the digital display world. There will be a continued rise of automation in the trading of...

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Real Time Bidding and Branding – a match made in heaven

Since the arrival of real time bidding, programmatic display advertising has principally been thought of as a technique for direct-response, performance based advertisers. Brand advertisers initially...

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